Branders becomes "Dear Creative"
After 19 years, the Branders agency is rebranding. «Dear Creative» is intended to reflect the agency’s expanded expertise and broader range of services.
Branders has been an integral part of the Swiss agency scene for almost two decades. The independent agency has always set itself the goal of thinking beyond the topic of brands and offering services in branding-related areas. As a result, the agency's range of creative fields of activity has continuously expanded, from classic advertising to omnichannel experiences and from pop-up events to the publication of books. The fifth edition of the Sanitas Health Forecast, which has just been published, is the latest example of a creative idea that originated almost six years ago - and was once again implemented under the direction of Branders.
The name change to "Dear Creative" at the beginning of July was a logical step "because we have been doing more than just branding for a long time and we want to position ourselves more broadly in the future," says Branders founder and Creative Director René Allemann. The name also deliberately takes the form of a salutation, as creativity is not seen as something that is limited to the Dear Creative team, but as something that we want to develop further together with customers and partners.
In line with future requirements, the Dear Creative team is diverse - the "Creative Studio" at Fraumünsterstrasse 9 in Zurich is home to consultants and designers as well as traditional advertisers, journalists, a VJ, a podcaster and an interior designer. This ensures that the team will not lack different creative perspectives in the future.
