Attackera and Campfire join forces
The two agencies, Attackera and Campfire, are entering into a strategic partnership, but will each remain independent and owner-managed.
From July 2024, the two agencies Attackera and Campfire will join forces for comprehensive digital solutions. This should support the seamless integration of data analytics, user experience and digital advertising for a comprehensive user experience.
Attackera focuses on data analytics and digital advertising, while Campfire focuses on product strategy, UX research, design and the development of digital platforms. The merger of the two independent agencies should make it possible to optimize the user journey from the initial approach to the final conversion based on data and to maximize the return on investment.
A/B tests to optimize the conversion rate
Specific measures include methods such as A/B testing to optimize the conversion rate, as well as the optimization of the digital strategy to the needs and behaviour of the target group. Both agencies will remain independent and owner-managed as before.
