Anna Maier is the new Brand Ambassador of the Binelli Group
On Saturday, the Binelli Group officially introduced Anna Maier as its new brand ambassador. In a promotional video, the journalist and TV host shows select customers—in an exaggerated way—what it means to experience 5-star service.
Marco C. Grava, CEO and Delegate of the Board of Directors of Binelli Group, shows why Anna Maier fits the company's vision: "She is a woman with clear principles and ideas, has a stylish, competent appearance, is smart and enormously versatile. Above all, she convinces with a strong presence without being loud. These are attributes that we also subscribe to."
With the opening film for the cooperation, Binelli Group is taking a new approach. The agency Bühler&Bühler and the film production company B&B Endemolshine are responsible for the implementation.
Responsible at Binelli Group: Katrina Wenger (CMO and Member of the Executive Committee). Responsible at Bühler&Bühler: Raphael Bühler (CEO, Partner). Responsible at B&B EndemolShine: Cristian Sulser (Head of Fiction).
