Anchor point: New vector forge for visual communication
«Ankerpunkt» is the name of the new agency founded by Nahuel Morales and André Bex. Since November, the two have been working on St. Jakobstrasse in Zurich’s 4th district for clients such as the Glatt shopping center, the Swiss National Museum, and Molotow.
More than ten years ago, they launched Brainfart, an association for the promotion of urban art. Now the time is ripe for the next step. With Ankerpunkt, the two neo-entrepreneurs are founding a design office for visual communication. With their know-how, they address all those who, on the one hand, want to bring a breath of fresh air into their communication and business, but also want security in terms of creation, consulting and production. "In stormy times, the right visual language for companies is more important than ever. The anchor symbolizes security and steadfastness," says Bex.
According to the founders, the special feature of Ankerpunkt is the bundled competence and experience of the classic conception of an advertising and image campaign, combined with the urban art DNA of Bex and Morales. "We don't approach client projects like a classic agency, but offer a symbiosis of professional, graphic craftsmanship and our passion for the playful visualization of information and messages," Morales adds. Ankerpunkt's offering is designed to appeal to clients who want a distinct visual language and rely on strong recognition features.
