"Andy On Air": After Rod, Andy Was Right also launches his own podcast
The social content newsroom "Andy Was Right" discusses social media, society, content marketing, and life at a digital startup on a weekly basis.
Andy Was Right never talks about customers. The start-up on Pfingstweidstrasse in Zurich refuses to court references. But what the Andys are happy to share with the public is their view of their craft. What are companies doing right on social media? Why is Tiktok on the rise? Why have there been so many bad Black Friday ads on Instagram this year?
In the first episode of the "Andy On Air" podcast, these are just some of the questions that will be answered. The podcast will appear weekly and link overarching topics with current events - just like Andy Was Right tells the stories of her customers on social media. Aren't podcasts just hype? "Not at all," says Managing Director Roger Hämmerli. "Although a lot is being written about podcasts in the media, the general public is only now slowly warming up to them. The market is far from saturated."
The podcast is not only interesting for the advertising industry, but for anyone who lives with or on social media on a daily basis and appreciates audio content.
In addition to our own social media experts, guests from other industries will also have their say at the Andys. "We don't just want to talk about social media. Life in a start-up, generational conflicts or the influence of digitalization on politics, for example, are also possible topics for Andy On Air," explains Hämmerli.
The entire conversation is recorded in Andy Was Right's office - not only as an audio track, but also as a video for his own social media channels. The first episode of "Andy On Air" was released on Spotify and Apple Music on Wednesday, December 11.
