Ammarkt lets Lumimart shine in a new light
With a redesign, the St. Gallen-based agency Ammarkt aims to highlight the high standards of lighting expert Lumimart.
"We have massively expanded our product range and sharpened the focus on the most popular styles of our customers," explains Oliver Roth, CEO of the Coop subsidiary Lumimart. Accordingly, the new appearance was to be adapted to the increased demands of the brand and underpin its market position.
Ammarkt, which was already entrusted with the rebranding of the Coop furniture store Livique, defined a clear and modern visual world for Lumimart. The multi-stage redesign process was launched with the introduction of the new logo.
In a second step, the entire world of brochures and the communication media at the POS followed. The common thread of the reduced visual style is intended to offer Lumimart - also for the future - a wide range of possibilities for visual design.
Responsible at Lumimart: Oliver Roth (CEO/Head of Division Livique/Lumimart), Antonis Lambrinoudakis (Head of Marketing and Procurement), Fatima Gmati (Head of Advertising). Responsible at Ammarkt: Maurizio Galassi (CD), Sandro Tissi (AD), Elhan Abduli, (graphics), Benji Vegezzi (text), Patrizia Galassi-Mazzucchelli (MD/project management), Roli Geiger (consulting). Photography: Lorenz Cugini. Styling: Alex Wegener.
