Ammarkt brings more inspiration to the catalog for Livique
For Coop’s subsidiary Livique, Ammarkt is redefining the purpose of the home furnishings catalog. Previously a categorized overview of the entire product range, it now offers more ideas and inspiration. The goal is to inspire people with large-scale home decor examples and entertain them in an appealing setting.
The further development of the imagery is intended to provide an emotional underpinning for the claim "Live as you live". With the layout, Livique shows customers the many possibilities for individual furnishing in an inspiring and refreshing way, instead of just listing the latest home trends. One of Livique's particular strengths is its huge selection of customizable furniture. Accordingly, a great deal of attention was paid to the creative staging of the many possibilities for personalization.
The catalog is therefore intended to be the first source of inspiration. The store visit, on the other hand, serves to clarify questions or for advice, and many purchases are completed online. "That's why the catalog remains a significant touchpoint for us in the purchase decision process," explains Antonis Lambrinoudakis, Marketing and Purchasing Manager at Livique. "With inspiring insights into our product range, it gives our readership a holistic sense of what they can expect at Livique."
Responsible at Livique: Oliver Roth (CEO/Head of Division Livique), Antonis Lambrinoudakis (Head of Marketing and Procurement), Fatima Gmati (Head of Advertising). Responsible at Ammarkt: Maurizio Galassi (CD), Sandro Tissi (AD), Elhan Abduli, Jenny Hitz (graphics), Benji Vegezzi (text), Fabian Welz, Tammy Kissling, Aline Gurzeler (DTP), Patrizia Galassi-Mazzucchelli (MD), Carmen Fraefel, Pascal von Allmen (consulting). Photography People: Yves Bachmann (Visualeyes International), Visualeyes (Production), Karin Frey (Styling). Photography Interior: Eugen Leu, Lorenz Cugini, Juliette Chrétien (photography), Sabrina Zschenderlein, Alexander Wegner, Andri Müller (styling).
