Alliance with VMLY&R: Scholz & Friends becomes a network agency
The Scholz & Friends Group is joining the VMLY&R network, which is also part of the British WPP Holding. Scholz & Friends is now VMLY&R's agency group in Germany and Switzerland.
VMLY&R employs around 7,000 people at 60 locations worldwide. The agency specializes in creating holistic brand experiences by combining brand and customer experience. Following the agency credo "We create connected brands", the agency combines the areas of strategy, experience design, emerging tech, platforms & engineering and business transformation, among others.
Tobias Händler, CEO of Scholz & Friends Zurich, underlines the advantages of the latest development in the WPP universe in a statement on Wednesday: "We are delighted that, in addition to creative campaign work, we will in future be able to offer our Swiss clients data-based and technology-driven solutions at the top international level in all matters of customer experience. At the same time, we will remain the close-knit agency at Zurich's Kreuzplatz." Scholz Friends has been represented in Switzerland since 2003.
Frank-Michael Schmidt, CEO of Scholz & Friends Group and VRP of Scholz & Friends Switzerland: "The decision for VMLY&R is a strategic milestone in the development of our agency group. Together we want to create a new type of network."
And Jon Cook, Global CEO of VMLY&R, emphasizes the similarities between the two agency worlds: "We share the same values and the same passion for the future of our industry. The strategic alliance with Scholz & Friends is a great opportunity for our clients and I am delighted that we can now also offer them a strong brand experience and customer experience offering in Germany and Switzerland."
The cooperation with VMLY&R is also a decisive step in the internationalization of Scholz & Friends. With a very strong position in North America, starting from the global headquarters in Kansas City, as well as a strong presence in Asia, VMLY&R is the ideal partner for the international growth of Scholz & Friends/Commarco clients, a statement continues.
