Agency Sayhey from Biel goes to the start

The Biel-based agency Sayhey wants to support brands and NGOs in presenting themselves in the market. To do this, the company relies on a combination of storytelling, content production and design work - whether digital or offline.

At the moment, new agencies are springing up everywhere, the founders write in a press release. But they did it anyway: "Because we are convinced that a creative duo like us brings many advantages. We are young, fresh, modern and sometimes cheeky," explains co-founder Jason Schoch. "We have short communication channels, flat cost structures and broad expertise - and we focus on what we can really do."

According to Schoch, both have their strengths and play to them. These include idea generation, creation and production of content and stories across different formats and channels, as well as areas ranging from film production to branding and classic design.

Campaign on your own behalf

With the campaign "We are new and horny for customers" Sayhey wants to draw attention to itself. On the one hand through pure honesty, on the other hand striking and a little provocative.

"We believe that sometimes you have more success with messages that don't fit the norm," explains Svenja Tschannen.

Good stories don't need a million-dollar budget

According to Schoch and Tschannen, good and effective storytelling is often associated with a big budget. But the creative duo is convinced that the opposite is true. The idea and the implementation are often more important than the amount of money. A smaller budget can suffice for a campaign. In addition, the costs are more transparent and affordable with a two-person team.

With and not against agencies

The agency its strengths, other agencies theirs. Therefore Sayhey will realize certain orders in cooperation with other agencies throughout Switzerland.