Agency at the airport cobbles up glamorous appearance for Mr. Dapper
The agency based in Altenrhein is responsible for branding and communications for the Lucerne-based shoe startup Mr. Dapper.
"Better than new" is the credo of Mr. Dapper. The Lucerne-based start-up promises to make used shoes better than new ones. The shoes are repaired, pimped and made to shine again. The special thing about this is that the company offers its services throughout Switzerland via its online portal and in its own store in Lucerne.
It is no coincidence that the agency at the airport is responsible for the branding and communication of the new brand, as Mr. Dapper was founded together with two partners by the creative minds from Altenrhein.
In addition to the small store in Lucerne, where you can look over the shoemaker's shoulders, the website Mrdapper.shoes forms the heart of the new brand. The user guidance is very simple: in four steps, you can achieve a glamorous appearance online in around four days.
Responsible at Mr. Dapper: Maximilian Eugster (Managing Director); Albert Gjukaj (Store Manager). Responsible at agency at the airport: René Eugster (overall responsibility); Dominique Rutishauser (creative direction); Ketil Eggum (art direction/production); Katharina Eugster (interactive media design/programming); Miriam Egli (consulting/text); Julia Lüchinger (coordination).
