Agency at the airport turns "Fredy Blust" into "Werft52" on Lake Constance

For over 40 years, Fredy Blust's shipyard at Friedrichshafnerstrasse 52 in the port of Romanshorn on Lake Constance was the place to go for the sale, servicing and maintenance of motorboats. The company, which has long been managed by André Vrecer, started out as the Swiss general importer of luxury steel boats from the Dutch brand Linssen Yachts, before adding the stylish runaboats from the Italian brand Comitti and the Turkish high-end cruisers from Erman Yachting in recent years. So it was high time for a release and a corresponding repositioning of the shipyard, which offers an all-round service for boat owners with and without a mooring. The agency at the airport in St. Gallen was given the comprehensive task of creating a new brand that would take the DNA of the long-established brand into the future. The 360-degree assignment included naming, claiming, wording, corporate design and the creation of an independent Lake Constance Yachting visual world, explanatory videos, the development of a new website, content marketing, social media communication as well as various sales-promoting communication measures and event communication.

Responsible at Werft52: André Vrecer (owner). Responsible at the agency at the airport: René Eugster (overall responsibility/creation), Max Eugster (project management/consulting), Dominique Rutishauser (creative direction), Ketil Eggum (art direction), Colin Kühnis (interactive media design), Flightcode GmbH (programming).