Agency at the airport digitizes brand message of the Academy St.Gallen
The Altenrhein agency at the airport has made the brand image of the St.Gallen Academy more digital and contemporary.
The St.Gallen Academy is a cantonal educational institute in the field of commercial and business management training for adults with over 1,300 students and more than 350 lecturers.
After the agency at the airport developed an independent brand identity for the academy around a decade ago, it was now time to make the communication more digital and contemporary without losing its previous character. The core message was updated and the previously communicated "guaranteed additional knowledge" was replaced by the "extraordinary passion of the lecturers" to pass on their specialist knowledge to young adults.
The visuality of the brand now not only has new icons, but also small humorous picture stories. Different key visuals were designed for all training areas, which can now be seen on the website conceived and designed by the agency at the airport.
Responsible at Akademie St.Gallen: Thierry Kurtzemann (Dr.oec. HSG / Head of School), Regula Eberle (Head of Marketing), Stefanie Thurnherr (Head of Marketing and Sales Courses, Head of Customer Clubs). Responsible at agency at the airport: René Eugster (overall responsibility), Dominique Rutishauser (creative direction), Ketil Eggum (art direction), Katharina Eugster (interactive media design) Max Eugster (consulting).
