Agency at the airport accompanies youth mental coach
The agency at the airport handled the positioning of youth mental coach Gaetano Russo and developed the brand identity.
Young people today are under enormous pressure to perform. And not only if they want to become top athletes or pursue a singing career. Even ordinary young people have to finish school, shape their professional future among endless options, and master adulthood. This often leads to fear of failure, excessive demands and self-doubt.
The Youth Mental Coach Getty Russo has made it its business to focus on this target group and to accompany the young people on their way. For this clear positioning of the offer as well as the formation of the brand and its communicative implementation, he relied on the know-how of the agency at the airport in St.Gallen. The entire brand world, the website, advertisements, PR and print products were implemented.
Customer: Gaetano Russo (Youth Mental Coach). Responsible at agency at the airport: René Eugster (overall responsibility), Elia Vogt (art direction, illustration), Maximilian Eugster (consulting).
