Advery offers climate-neutral advertising campaigns with Climate Partner

Clients of the Advery agency can have the CO2 emissions of their campaigns calculated on request and then offset this with a climate protection project.

Stefan Grob, Agenturleiter von Advery, setzt sich für klimaneutrale Werbekampagnen ein und das eigene Nachhaltigkeitslabel «OSR». Bild: Advery.
Stefan Grob, agency manager at Advery, is committed to climate-neutral advertising campaigns and the company's own sustainability label "OSR". Image: Advery.

Partners and customers of Advery now have the opportunity to launch their communication measures or advertising campaigns in a climate-neutral way. To do this, the CO2 emissions of a campaign are first determined using the Climate Partner calculation tool. These can then be offset via various climate protection projects in which CO2 is saved, e.g. through reforestation measures. For each climate-neutral advertising campaign, Climate Partner provides a certificate and a label with an order-related ID number.

With the new offering, Advery aims to consistently develop its strategy of positioning itself as an agency in the field of sustainability communication and social responsibility. A new position has also been created for this purpose: The Responsible OSR and Sustainability.

Advery is part of the eastern Swiss media house Brüggli Medien. Together, Brüggli Medien and Advery have developed the label "OSR - Our Social Responsibility". OSR aims to create an economy with a positive social impact.

 

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