48 Wirz Cocktail: Complexity reduction, now!
About 300 guests from the media, marketing, and business sectors accepted the Wirz Group’s invitation to the 48th Wirz Cocktail, themed «We Missionaries»—they weren’t converted, but they were thoroughly entertained.
We can't escape them, the missionaries: In the social media, views, tips and appeals pelt at us every second, telling us how we could improve our lives and the world. No topic is too niche not to be elevated to the status of religion - even if it's the question of whether the racing bike should be slowed down with rim or disc brakes.
"If we are convinced of something, then we also want those around us to get on the right track," mused co-CEO of Wirz Communications and passionate cyclist Livio Dainese in his introduction to the 48th Wirz Cocktail, which attracted over 300 guests from the communications industry to Zurich's Aura on Tuesday evening. However, he said, this was done less out of charity and more as a way to help: People are grateful for rules to help them find their way in this increasingly complex world - that is the point on which all participants in the panel discussion led by Mona Vetsch agreed.
Out of love for neighbor or self?
Even the former punk and current SRF latenight talker Dominic Deville made the experience as a kindergarten teacher that anarchy is not even really fun for the original anarchists - children - whereupon he developed into the "strictest kindergarten teacher in central Switzerland".
Rolf Hiltl sees the reason for the development of opinion on the mission primarily in the sudden reach through Instagram, Twitter and Snapchat. His own mission could simply be called Hiltl: He cleverly made the in-house guacamole from peas - his veggie company could no longer stand behind the global avocado business - the topic again and again.
Journalist and digital consultant Hansi Voigt may be called the "messiah of media digitalization," but he would actually like to preach for a cultivation of boredom, as he confessed toward the end of the lively discussion. Lauren Wildbolz, leading figure of the Swiss veganism movement, charmingly stands by her mission: she wants to sensitize people to their responsibility as consumers. Because this sudden reach should be used for something positive.
It's quite possible that one or the other gratefully declined the meatballs at the subsequent aperitif - not without sharing it on social media with #fleischlosglücklich #machmit, of course.
