13Photo becomes official representative office for photographers
13Photo is repositioning itself as a representative agency for photographers in the corporate and advertising sectors—without losing sight of its original focus on editorial and photo editing. According to the Zurich-based photo agency, this expansion is the result of a natural evolution.
After 15 years of focusing on editorial and photo editing, 13Photo is taking the next step in developing its profile: The agency is becoming an official representative office for photographers. In doing so, it is responding to changing market requirements - and to the increasingly strategic role that imagery plays in brand communication and corporate presentations today.
Lisa Schneider and Eliane Bachmann, both long-time companions of numerous photographers from the agency's own network, now officially support the visual implementation of campaigns for clients from the corporate and advertising environment. According to the agency, the new positioning has developed organically - not least as a result of existing collaborations and increased demand in this segment.
At the same time, 13Photo will remain connected to the editorial sector. The network of photographers will continue to be available for editorial assignments, and the team for photo editing mandates will also remain in place.
