13 Questions for... Roman Probst
In our series «13 Questions for...,» Roman Probst, founder and CEO of Translation-Probst, reveals, among other things, why he keeps falling for bargain deals.
1. what does not come to your office under any circumstances?
A pot-bellied pig. I think the little grunts are cute, but I wouldn't have room for them in the office. And they would be too loud.
2. was there a moment in your life when you thought: Wow. This is great. And it's from me!
The initiative around Professor Tell. With this positioning, we generated 40 percent more sales in one year.
3. what do you personally think about the effect of advertising/PR?
Advertising and PR are essential for the success of a company. Honesty and authenticity are important. This is how you achieve long-term success.
4. if you had not become a communicator - what then?
I would probably be a globetrotter like my brother, who works for a tour operator.
5. has your media behavior changed in the last 3 years? (If yes, how?)
Definitely. I'm using my smartphone and tablet more and more - whether to write e-mails, read the news or book vacations.
6. what do you see as the biggest challenge for advertising at the moment?
The balancing act between entertaining and harassing the audience.
7. do you fall for advertising? When?
On bargain offers. They awaken the hunter in me.
8. what do you think about owned media?
A lot. Because I can present myself and my company via website, blog or social media freely in terms of time and topics - whether professional or human. Finally, owned media also pay off in SEO marketing.
9. what do you never want to have to hear about yourself?
He said I was a bore.
10. a buzz word that gets on your nerves?
The buzz word.
11. What inspired you to enter the communications industry?
My background and contact with people.
12. which advertising medium do you find abominable?
Car dealer business cards under the windshield wiper.
13. what are you determined to achieve?
Raise a family and be the best father.
Roman Probst founded in 2005 Translation-Probst with the idea of making quality translations available quickly, easily and securely . The company in Winterthur with branches in Schaffhausen and Lausanne works for Google, Migros, Schindler and 2000 other companies.
