13 Questions for... Reto Vogler
In our series «13 Questions for…,» Reto Vogler, co-founder and co-owner of Kreienbühl and Vogler, reveals, among other things, why he doesn’t tell other people how much he earns.
1. what inspired you to enter the advertising/communications industry?
Ideas that make you think, "Shit, I wish I'd had that idea myself."
2. if you had not become an advertiser - what then?
Stuntman.
3. what would you work for free for one month?
For everything that I feel like doing and that I enjoy.
4. where and how have you ever bluffed in your life?
Never. Or was that a bluff now?
5. what advertising should be banned?
Boring.
6. the best self-promotion?
All the work that you like to show your colleagues.
7. do you fall for advertising? When?
Sure, on good advertising gladly every day.
8. has your media behavior changed in the last three years? (If yes, how?)
In terms of content, no. But I look far too often at a screen as big as the palm of my hand.
9. do you tell other people how much you earn?
I don't know myself at the moment (we are in the middle of building up our agency and prefer to invest in it).
10: Is the opinion that you can't grow old in agencies true, or is that a prejudice?
I don't know. In any case, I've always learned a lot from old hands.
Have you ever thought about leaving the advertising industry?
No. As soon as you have such thoughts, it's probably high time to change industries. Because good advertising also thrives on the desire to create it.
12. a buzz word that gets on your nerves?
Beard - if that passes for a buzz word.
13. which websites do you use regularly? (private/professional)
Reto Vogler founded in 2013 together with Oli Kreienbühl Kreienbühl and Vogler Advertising Agency. The two were previously a creative team at SFLB for three years.
