13 Questions for... Kurt Wettstein
In our series «13 Questions for…,» Kurt Wettstein, owner and founder of WVC Communications, reveals why he’s absolutely certain he’ll never have a PC in his office—and with whom he’d most like to swap smartphones for a day.
1. you could swap your smartphone with someone else's for a day. Would you? And if so, with whom?
I would have loved to have done that with Steve Jobs.
2. what comes to you in no case to the office?
A PC, we work only with Macs 😉
3. what would you most like to promote?
For products that I like, wear, eat, read or consume myself. Our customers mean particularly well with us in this regard.
4. what advertising should be banned?
Telephone solicitation after 8:00 p.m.
5. was there a moment in your life when you thought: Wow. This is awesome. And it's from me!
Again and again, my son ...
6. the best self-promotion?
Being recommended by existing customers.
7. the best testimonial ever?
The Matterhorn for Switzerland.
8. what do you personally think about the effect of advertising?
Advertising has an effect - unfortunately not only positive.
9. Do you fall for advertising? When?
Again and again and very gladly.
10. what is impossible for you to do without?
Health, music, family and friends.
Have you ever thought about leaving the advertising industry?
No, the industry is and will remain exciting.
12. a buzz word that gets on your nerves?
"Quick and dirty," which turns out to be a phrase in most cases.
13. why would you advise or discourage your children to seek a career in advertising/communication?
I would never influence my son in his career choice. He works in the advertising industry and is very happy with it.
The federally certified photographer Kurt Wettstein founded the agency in 1989 in western Switzerland. Since 1992, the agency has offered its services from Bubikon, was called Wettstein Visual Communications AG and later WVC Communications AG. WVC's strength lies in its holistic approach. The interlocking of the competence areas of advertising, online communication and photography are ensured "in-house" by specialists with many years of experience and a high performance record. Clients include Geberit, Bico, Axel Springer, Koenig and the Clientis banks.
The "13 Questions" appear both online and in the print edition of Werbewoche.
