Business Campaigning: Social Media Campaign for Private Clinics Switzerland
Privatkliniken Schweiz, the association of Swiss private clinics, has commissioned Business Campaigning Switzerland with a social media campaign as a pilot project. It is intended to support the association's public relations efforts to promote fairness in the selection of listed hospitals.
The campaign aims to reinforce the messages that private hospitals are no more expensive than public ones, that they guarantee the highest quality and that the legislator prescribes a fair selection process. The campaign slogan is "The best on the lists!".
Business Campaigning Switzerland created the Userspital.ch website back in 2009. It is aimed at employees of private clinics and interested members of the public. One purpose of the new social media campaign is therefore to make this website better known. The platforms Facebook, Twitter and YouTube, as well as a blog, are to be used for dialog with the public.
The pilot project has a duration of two months and serves in particular to gain experience in dealing with social media. After the evaluation in September, a decision will be made as to whether and how the campaign will be continued. This campaign also uses "seReive", a new social media application developed by the agency as a joint venture with Kiwi Custom. "seReive" makes editing a large number of accounts, pages and groups in social networks easier and more manageable.
Business Campaigning Switzerland created the Userspital.ch website back in 2009. It is aimed at employees of private clinics and interested members of the public. One purpose of the new social media campaign is therefore to make this website better known. The platforms Facebook, Twitter and YouTube, as well as a blog, are to be used for dialog with the public.
The pilot project has a duration of two months and serves in particular to gain experience in dealing with social media. After the evaluation in September, a decision will be made as to whether and how the campaign will be continued. This campaign also uses "seReive", a new social media application developed by the agency as a joint venture with Kiwi Custom. "seReive" makes editing a large number of accounts, pages and groups in social networks easier and more manageable.
