Burson-Marsteller awards prizes for top academic performance

 This year, two project teams received the "Burson-Marsteller Award for Academic Excellence" for their theses in a degree program at the University of Lugano. The award ceremony took place as part of the graduation ceremony for the Executive Master of Science in Communications Management (MScom) course at the University of Lugano. The award, which is endowed with CHF 10,000, recognizes theses that have been awarded top marks. One team developed a communication strategy for Bertrand Piccard's round-the-world flight in a solar-powered airplane. The thesis proposes how this expedition can be successfully communicated in a target group-oriented and sender-oriented manner.
The second winning team focused on Phonak hearing aids. It systematically analyzed the criteria used by distributors to select products in the hearing aid market. Based on these criteria, a strategy was developed for Phonak on how these results can be efficiently incorporated into its marketing and communication activities.