Burson-Marsteller Emea: Roman Geiser becomes COO
Roman Geiser will become Chief Operating Officer for Burson-Marsteller Europe, the Middle East, and Africa and will assume the role of Chairman of the Board of Directors at Burson-Marsteller Switzerland.
The PR and communications agency Burson-Marsteller has announced a change in management. After more than ten years in Switzerland, former CEO Roman Geiser is taking on a new challenge as Chief Operating Officer for Burson-Marsteller Emea. In Switzerland, he replaces Ulrich Bollmann after 30 years as Chairman of the Board of Directors. The operational management of the Swiss agency with offices in Zurich, Bern and Geneva will be placed in new hands.
In his new role, Roman Geiser will be responsible for strategic business development in the Emea region as well as continuing to manage the growing agency network. With this step, the operational management of the Swiss agency will be placed in new hands as soon as possible and the corresponding succession planning has been initiated. At the same time, Geiser will continue to work as a consultant and will take over the chairmanship of the Association of Public Relations Agencies in Switzerland (BPRA) as planned in January.
In his new role, Roman Geiser will be responsible for strategic business development in the Emea region as well as continuing to manage the growing agency network. With this step, the operational management of the Swiss agency will be placed in new hands as soon as possible and the corresponding succession planning has been initiated. At the same time, Geiser will continue to work as a consultant and will take over the chairmanship of the Association of Public Relations Agencies in Switzerland (BPRA) as planned in January.
