Büro Troxler: Lozärner Beer vs. Eichhof
To mark the current occasion, Büro Troxler has developed a motif for Lozärner Bier, which confirms the intention of Lozärner Bier to produce its own brewery in Lucerne in the future.
Heineken Switzerland is relocating the bottling of Eichhof beer to Chur by the middle of the year. This news shocked beer drinkers in the Lucerne region on Wednesday. The reason for the move is to optimize the capacity utilization of the Chur bottling plants. At the same time, the Lozärner Bier microbrewery is looking for a suitable location for its own brewery in the canton of Lucerne.
It is currently produced in the canton of Bern in cooperation with Aare Bier in Bargen, according to a press release. This is set to change in the foreseeable future. "We have found two suitable water sources and are planning to relocate the brewery to the canton of Lucerne," says Daniel Stalder, Chairman of the Board of Directors of Lozärner Bier.
The agency Büro Troxler reacted quickly and realized these two facts as a caricature. With a wink, the aim is to indirectly strengthen the image of Lozärner Bier and win over new fans. The subject is only used on the Facebook channel of Lozärner Bier used. The subject was illustrated by Roger Landolt, with the idea and concept coming from Andreas Troxler.
