Büro Troxler: Image film developed for Next Bike
Lucerne is the pilot city for the Next Bike project, which was initiated by Caritas. Büro Troxler has now produced an image spot in collaboration with film producer Till Gmür on behalf of the city of Lucerne.
Three short bicycle stories are intended to illustrate the product benefits of "the fastest way to get around the city and easy handling". The three Lucerne bands "7 Dollar Taxi", "Henrik Belden" and "Hej Francis" were engaged to provide the music. They are to give the film an additional Lucerne touch.
The spot will now be distributed virally and shown at selected events in the city of Lucerne. The continuation and resolution of the individual bike stories will follow at a later date.
Next Bike is the counterpart to Mobility - simply for cycling. Anyone can rent a bike quickly and inexpensively and return it to one of the 60 locations in the city. So far, the service is still too little known.
