Federal Office for Agriculture promotes quality strategy
The Federal Office of Agriculture plans to address the upcoming reforms in the agricultural sector with a market initiative. To that end, it presented the main points of a quality strategy on Friday.
For communication purposes, the Confederation has already had a graphic line legally protected that is visually based on the Switzerland Tourism graphic. The slogan "Switzerland. Naturally." placed on a red bar could be used to label all Swiss food products in the future. Other labels such as AOC/IPG or the organic label would then be added.
Nothing has been decided. As the Director of the Federal Office for Agriculture (FONA), Manfred Bötsch, emphasized several times, the further development of the quality strategy is an open process. His federal office has the lead, he said. However, everyone involved in the value chain must contribute, from producers and sector organizations to the food industry, gastronomy, tourism and consumer associations.
Nothing has been decided. As the Director of the Federal Office for Agriculture (FONA), Manfred Bötsch, emphasized several times, the further development of the quality strategy is an open process. His federal office has the lead, he said. However, everyone involved in the value chain must contribute, from producers and sector organizations to the food industry, gastronomy, tourism and consumer associations.
