Federal government plans law against ambush marketing
When the 2008 European Soccer Championship takes place in Switzerland, the goal is to make life difficult for advertising free-riders.
When the 2008 European Football Championship
in Switzerland is intended to make life easier for advertising free riders.
be made more difficult. As the NZZ am Sonntag reports, the federal government is planning to
a law against so-called ambush marketing, the use of an
event as an advertising vehicle by companies that are not part of the
official partners. The European Football Association Uefa
fears that its commercial rights would be infringed by the Swiss
laws do not adequately protect against ambush marketing. Now
this legal loophole should be closed. "The plan is to introduce a
to develop a legal basis that not only applies to
sports events, but generally for major events
find," said Barbara Meier, spokeswoman for the Federal Office for
Sport, told the NZZ am Sonntag. The lead should be taken by the
State Secretariat for Economic Affairs. This will be clarified by March,
whether the law against unfair competition will be amended. So that the
The bill will come into force in time for the start of the European Championship in June 2008
the National Council and the Council of States would have to approve the bill simultaneously.
The Federal Office of Justice states in this regard.
in Switzerland is intended to make life easier for advertising free riders.
be made more difficult. As the NZZ am Sonntag reports, the federal government is planning to
a law against so-called ambush marketing, the use of an
event as an advertising vehicle by companies that are not part of the
official partners. The European Football Association Uefa
fears that its commercial rights would be infringed by the Swiss
laws do not adequately protect against ambush marketing. Now
this legal loophole should be closed. "The plan is to introduce a
to develop a legal basis that not only applies to
sports events, but generally for major events
find," said Barbara Meier, spokeswoman for the Federal Office for
Sport, told the NZZ am Sonntag. The lead should be taken by the
State Secretariat for Economic Affairs. This will be clarified by March,
whether the law against unfair competition will be amended. So that the
The bill will come into force in time for the start of the European Championship in June 2008
the National Council and the Council of States would have to approve the bill simultaneously.
The Federal Office of Justice states in this regard.
