Confederation: Checklist for trustworthy SME websites
The Federal Office of Communications (Bakom), the State Secretariat for Economic Affairs (SECO), and the Info Surance association have jointly published the «SME Online Presence Checklist.» It provides small and medium-sized enterprises (SMEs) with tips on how to optimize their online presence.
The checklist is intended to answer SMEs' questions about what customers look for when shopping online, which factors influence their purchasing decisions and how online presences should be designed so that they appear trustworthy and are also perceived as such by customers. The document contains tips and examples on fourteen different areas. These include, for example, the optimization of ordering processes, the web address, the structure of the website and the handling of customer data. The checklist is published on the Internet and can be downloaded free of charge. It is available in German, French and Italian: Kmu.admin.ch.
