Bühler&Bühler stages adhesive
An innovative corporate design can also work well for an industrial company—as demonstrated by the Zurich-based agency Bühler&Bühler in its redesign of artimelt.
The companies Nolax, Collano and Emerell, which belong to LAS Holding, are bundling their hot melt adhesive businesses into a new, independent company. artimelt has been operating as a new hot melt competence center since April 1.
In January, Bühler&Bühler was awarded the contract to develop the entire visual identity following a pitch. The idea behind the concept: to artistically stage a visually interchangeable product such as hotmelt and to give the internationally active Artimelt Swiss premium quality with an unmistakable character. The key visual consists of real hot-melt adhesive in its various shapes and forms. Bühler&Bühler developed the visual centerpiece together with the photographer couple Thomas Stöckli and Anne Lutz. The first implementations under the new CI/CD including logo are letterheads, Website as well as product labels, building signage and presentation folders.
