BSW presents the first agency ranking in five years
On Monday, the BSW, the association of leading advertising and communications agencies, published an agency ranking for the first time in five years. With the exception of media agencies—which will publish their own ranking—all BSW members were included in the ranking.
BSW, the association of leading advertising and communications agencies, published an agency ranking on Monday for the first time in five years. The ranking includes all BSW members with the exception of media agencies, which will publish their own ranking. As a result of the Sarbanes-Oxley Act, which was passed in the USA following the collapse of Enron and Worldcom, the group companies of the international agency networks had prohibited their subsidiaries from publishing any key figures since 2002, which made it impossible to publish a meaningful ranking for the national associations.
Following the partial easing of sanctions, BSW Leading Swiss Agencies decided to resume the ranking. With a few exceptions, the majority of agencies agreed to the 2007 ranking and took part in it. The association hopes that all members will again be able to agree to the publication of their key figures in the near future.
According to BSW, the ranking serves primarily as a guide, but should not be understood as a ranking list, as is the case with a sporting event. In addition to qualitative aspects, factors such as the relative size of an agency or the resources available can also play a role for clients when choosing an agency.
The association highlights as remarkable the fact that among the top 10 agencies included in the ranking, 7 are also among the top 10 in the current creative ranking.
Following the partial easing of sanctions, BSW Leading Swiss Agencies decided to resume the ranking. With a few exceptions, the majority of agencies agreed to the 2007 ranking and took part in it. The association hopes that all members will again be able to agree to the publication of their key figures in the near future.
According to BSW, the ranking serves primarily as a guide, but should not be understood as a ranking list, as is the case with a sporting event. In addition to qualitative aspects, factors such as the relative size of an agency or the resources available can also play a role for clients when choosing an agency.
The association highlights as remarkable the fact that among the top 10 agencies included in the ranking, 7 are also among the top 10 in the current creative ranking.
BSW announces cooperation with HWZIn order to meet the growing needs of the market and its members, the association has taken over the patronage of the "Certificate of Advanced Studies CAS Customer Communication" at the Zurich School of Business HWZ. It advises the university and course management on the design of the course program and is involved in the course with representatives from leading BSW agencies.
The close connection between the BSW and the SAWI, where many well-known representatives from association agencies work as lecturers, is not affected by the cooperation.
