"bsw leading swiss agencies" as a unique quality label

There is no question that the complexity of communication tasks has clearly increased in the digital age - and generally more than the resources available (which usually tend in the other direction). However, this also means that the quality of communication measures and the need to prove their effectiveness have become even more important nowadays.

The members of the "bsw leading swiss agencies" are delighted with both, as they have a proven track record of particularly efficient and effective communication in this country. This is demonstrated every two years at the EFFIE Awards, which are regularly dominated by bsw agencies, including this year with 15 out of 16 winners. But it is also documented in all the campaigns that attracted particular attention from the general public and the respective target groups last year - and most of which can be found in the recently published bsw portrait book. For clients, this means: Leafing through it is doubly worthwhile. Not least, it gives them a great deal of investment security, because "bsw leading swiss agencies" is not only the association of Switzerland's leading communications agencies, but also a reliable seal of quality.

This is ultimately only awarded to members who meet a large number of strict quality criteria in a complex admission procedure and have a certain market position as well as proven experience and expertise. Incidentally, 74 agencies currently hold the bsw quality label, which is 12 more than three years ago. Their importance is also reflected in the fact that they realize around two thirds of the total advertising volume in Switzerland on behalf of their clients. However, our members are no longer just recruited from the advertising and media sector. As the new bsw President, I am particularly pleased that we are increasingly attracting leading digital, dialog and corporate agencies to our association and are thus able to represent the entire communications industry even better.

So if you are looking for a partner in the near future, we highly recommend reading our bsw yearbook, and not just when looking for a competent advertising or media agency. In addition to a practical guide to choosing an agency, you will find a who's who of the country's most talented strategic and creative minds as well as numerous successful examples from all communication disciplines. The spectrum ranges from a simple idea to a multi-year campaign to a complex cross-media case study and a completely new corporate image It goes without saying that good quality comes at a fair price. Anyone who views communication primarily as a cost factor and not as a long-term investment in the success of the brand and the company ultimately fails to recognize its importance and potential. As bsw leading swiss agencies, we therefore advocate fair and transparent remuneration that respects the value of ideas and their use. And we oppose the fact that creative services are increasingly being purchased on the basis of price alone, without consideration of quality, such as screws or pork bellies. Incidentally, we would like to remind all the ambitious procurement people of a crucial insight that unfortunately comes too late in many cases: only ineffective communication is really expensive, no matter how cheaply it has been purchased.

With this in mind: Invest well!

PS: The bsw yearbook with the agency portraits can be ordered via www.bsw.ch. Or from the bsw office, Weinbergstrasse 148, 8005 Zurich.