BSSM seduces Basel with small sins
The BSSM agency developed a broadsheet for Metzger Watches and Jewelry.
The large-format supplement features twelve pages of new items from the range of the traditional store in downtown Basel. However, "Little Sins from Mezger" does not only try to seduce with splendors from haute horlogerie and costume jewelry. The newspaper supplement also recommends regional delicacies to tempt readers into sinful indulgence. The Basel jeweler's broadsheet is enclosed with the highest-circulation daily newspapers in northwestern Switzerland.
Responsible at Metzger: Urs Mezger (overall responsibility). Responsible at BSSM: Urs Schneider (CD), Hans Peter Brugger (text), Pascal Rehmann (AD), Roger Berthoud, Berthoudconsult, Claudia Paganini (consulting), Christoph Läser (producer, photos).
