BSSM: Spagyros made to bloom
The BSSM agency has developed a completely new brand identity for the Swiss pharmaceutical manufacturer Spagyros.
Based on the BSSM brand principle, the existing appearance was analyzed and a solid basis for the rebranding was laid. The new brand identity reflects the traditional values of the complementary medicine company, the manufacturing method as well as the herbal source materials.
Spagyros is a GMP-certified pharmaceutical company that produces all its medicines in Switzerland. The product range includes homeopathic, spagyric, gemmo- and phytotherapeutic remedies. The new appearance of Spagyros will be implemented step by step in the spirit of sustainability and recorded in a corporate design manual. A first foretaste of the new appearance of the Bernese medicinal products manufacturer is provided by the website, the facade lettering on the new building in Worb and the printed matter. BSSM will accompany the further implementation process of the corporate design.
Responsible at Spagyros: Jacqueline Ryffel and Hans-Ruedi Schweizer (Executive Committee); Moritz Aebersold (Board of Directors); Fabienne Flückiger (Marketing). Responsible at BSSM advertising agency: Urs Schneider (CD); Luca Stancheris (Junior AD); Hannes Müller (brand principle); Hans Peter Brugger (text); Nicole Lehner (consulting); Imke Fichtner (production). Other: Convert: (programming).
