BSSM calls for low price diving
To support its dealers, Mercedes-Benz Switzerland is lowering prices on new cars. The Kestenholz Group wants to share this good news with as wide an audience as possible in northwestern Switzerland.
The BSSM advertising agency has developed an integrated campaign for this. In it, it has Stephan Kestenholz, the CEO of the well-known garage group, personally dive for the best prices for his customers. The advertising campaign consists of ads in regional daily newspapers, Internet banners, various POS measures and activities in digital channels.
Responsible at Kestenholz Holding, Pratteln: Stephan Kestenholz, Katrin Schneider (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Pascal Rehmann (AD), Jonas Schneider (graphics), Hannes Müller (text), Philipp Buser (consulting).
