BSSM: New advertisements for Haecky Drink & Wine
For the second year in a row, the BSSM advertising agency has been creating a monthly ad for Haecky Drink & Wine in NZZ Folio. Each ad tells a story about a product.
Readers learn, for example, how the Coruba rum brand was created on the Antillean island of Jamaica over 120 years ago by the Basel-based traveling salesman Rudolf Waeckerlin. Or how the first barrel of Old Jake Beam was sold in 1795. The series shows how an entertaining, witty advertising campaign can be achieved with a modest budget and in compliance with the advertising guidelines of the Swiss Alcohol Board, comments the agency.
Responsible at Haecky Drink & Wine, Reinach: Mike Boehler (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Markus Binggeli (consulting). Photos: Archive.
