BSSM makes advertising for advertising
BSSM developed the advertising campaign for the new special exhibition at the Spielzeug Welten Museum Basel, which focuses on enamel and tin signs.
In keeping with the historical template, a striking key visual was created that is used in print ads, posters, e-panels, online banners as well as on social media channels.
The special exhibition at the Spielzeug Welten Museum in Basel features around 150 enamel and tin signs from the period 1890 to 1970, including Persil's "White Lady" from the 1920s and "PEZ Peppermint" from 1952, which together with three other classics from the advertising era form the key visual for the special exhibition. The campaign has been set up nationally and internationally and is already in use. The special exhibition runs from April 16 to October 9, 2016.
Responsible at the Spielzeug Welten Museum Basel: Laura Sinanovitch (overall responsibility). Responsible at BSSM advertising agency, Basel: Urs Schneider (CD); Luca Stancheris (Junior AD); Joëlle Käser (Graphics); Daniela Geiser (Desktop); Arlette Jaberg (Consulting); Imke Fichtner (Production); Nicole Lehner (Media Planning); Barbara Strebel (Media Relations); Sturm AG (Image Editing); Marcel Meier (Audiovisual Productions).
