BSSM gives more to Basel employers
BSSM has developed a new campaign for the Basel Employers' Association. The central question is "What does your employer give you?". The association wants answers from the general public and especially from young employees.
"Good employers give more than work," says Dominik Marbet, responsible for public relations at AGV Basel. Employees are asked to define what this plus is. In an online gallery, the statements are posted together with a portrait. The entries with the most "likes" will be rewarded with attractive prizes. "Right from the start, the campaign aimed to be authentic and credible," Marbet adds. In addition, the campaign aims to show what the younger generation expects from their employers.
The campaign will be advertised on billboards, in newspaper ads and with online banners. The deadline for entries is mid-April. The Basel Education Group is involved as a partner.
Responsible at the Basel Employers' Association: Marc Jaquet, Barbara Gutzwiller, Dominik Marbet (overall responsibility). Responsible at BSSM advertising agency: Urs Schneider (CD), Hans Peter Brugger (text/concept); Luca Stancheris (graphics); Roger Berthoud, Philipp Buser (consulting). Photo: Matthias Willi. Programming: 4eyes.
