BSSM designs BLKB annual report cross-medially
For the 2011 annual report of Basellandschaftliche Kantonalbank, BSSM Werbeagentur took a cross-media approach. With the question "Who is your personal sparring partner?", a competition was launched in summer 2011 via classic media.
Five winners were chosen from the nominations received on Facebook. Their stories are now used as lead pages in the 2011 Annual Report published a few days ago. At the same time as the print edition, the annual report is now also available as an iPad version. In addition to the usual information, making-off videos of the photo shoots, interviews with the bank's management and further information are available there.
Responsible at Basellandschaftliche Kantonalbank: Christoph Loeb (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Claudia Paganini (consulting), Urs Schneider (CD), Hannes Müller (concept/text), Pascal Rehmann (AD), Luca Stancheris, Flavia Eichele (graphics/typography), Daniel Bard (iPad). Photography: Derek Li Wan Po. System: Multimedia Solutions.
