BSSM for Robusta: mattress brand repositioned
The bed manufacturer Robusta has had its Swiss Line product line repositioned by the BSSM advertising agency. The advertising consistently emphasizes the product’s Swiss origin.
The Swiss bed manufacturer Robusta has had its Swiss Line product line repositioned by the BSSM advertising agency. The range includes mattresses and insert frames and is sold throughout Europe via specialist retailers. Key visuals, a product brochure, POS measures and other advertising materials were developed in line with the Swiss Line brand name and its Swiss origin. The agency also created new product names for the mattress line.
Responsible at BSSM, Basel: Urs Schneider (CD), Hannes Müller (text), Pascal Rehmann (AD), Roger Berthoud, Sylvia Halbeisen (consulting), Ralph Lehner (photography). Image processing: Detail, Zurich.
