BSSM brings Spielzeug Welten Museum Basel to social media
The collection at the Spielzeug Welten Museum in Basel is unique in Europe and enjoys a strong reputation worldwide. The museum’s management now wants to further increase its visibility through social media and has commissioned BSSM to do so.
An important factor in the success are the special exhibitions that highlight selected topics several times a year. BSSM developed the strategy, media mix and concept together with its network partner Aldo Gnocchi, Managing Director of Gnocchi Digital Marketing. The start-up, which specializes in digital marketing, takes care of community and campaign management as well as the further development of the platforms. BSSM is responsible for storytelling and content. The results achieved after three months of joint work are very pleasing, according to the company. Both regionally and internationally, the Spielzeug Welten Museum Basel has seen a significant increase in interactivity. "Since we have been active on social channels, we have had significantly more participants in our workshops," Laura Sinanovitch is pleased to report. International feedback has also increased noticeably, according to the managing director. The social media mix of the Toy Worlds Museum Basel consists of Facebook, Instagram and Google+.
Responsible at Spielzeug Welten Museum Basel: Laura Sinanovitch, (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider, (CD); Luca Stancheris (graphics); Hannes Müller (text); Sandra Morgenthaler (consulting); Aldo Gnocchi (social media strategy and community management).
