BSSM: Advertising subjects realized for Mezger watches and jewelry
The Mezger watch and jewelry store in Basel has commissioned BSSM to create a new series of advertisements.
It uses pointed headlines to attract customers with high purchasing power. The full-page advertisements are used selectively in selected special interest magazines, customer magazines in the luxury segment and regional media.
Responsible at Mezger, watches and jewels, Basel: Urs Mezger (overall responsibility). Responsible at BSSM, Basel: Urs Schneider (CD), Hans Peter Brugger, Hannes Müller (text), Pascal Rehmann (AD), Roger Berthoud, Claudia Paganini (consulting). Photographer: Eugen Leu & Partner, Archive.
Responsible at Mezger, watches and jewels, Basel: Urs Mezger (overall responsibility). Responsible at BSSM, Basel: Urs Schneider (CD), Hans Peter Brugger, Hannes Müller (text), Pascal Rehmann (AD), Roger Berthoud, Claudia Paganini (consulting). Photographer: Eugen Leu & Partner, Archive.
