Gross operating income from BSW agencies
Rank Agency/Group Location Gross Operating Revenue (BBE) in millions of francs 2000 1999 19981 Young & Rubicam Group Switzerland 1* 50,812 42,295 39.110 Advico Young & Rubicam AG Zurich 31.317 26.630 25.820 Burson-Marsteller Bern 9.870 8,
Rank Agency/Group Location Gross operating revenue BBE in million francs 2000 1999 1998
1 Young & Rubicam Group Switzerland 1* 50,812 42,295 39,110
Advico Young & Rubicam AG Zurich 31,317 26,630 25,820
Burson-Marsteller Berne 9,870 8,465 6,370
The Media Edge 2* Zurich 1,617
Young & Rubicam BC Genève 8,008 7,200 6,920
2 Publicis Group Switzerland 3* 42,981 37,076 34,206
Publicis Zurich Zurich 33,108 32,097 30,233
Publicis Lausanne Lausanne 4,513 4,979 3,973
X Saatchi & Saatchi Nyon 5,360 5,055 4,270
Optimedia Schweiz AG 4* Zurich n.a.
3 McCann-Erickson Group Switzerland 5* 41,274
McCann-Erickson SA/AG Genève/Zurich 39,014 40,223 29,534
Target-Group AG 2* Zurich 2,260
4 Wirz Werbung AG Zurich 24.850 23.100 25.135
5 Lowe Lintas GGK 6* Zurich 20,338 14,300 11,200
6 EURO RSCG SWITZERLAND Group 18,376 17,784 17,342
EURO RSCG SWITZERLAND Zurich/Geneva 14.862 14.314 14.597
Catapult AG Zurich 3,514 3,470 2,745
7 IMPULS@TBWA AG Küsnacht 15,550 14,400 13,100
8 Grey Worldwide AG/SA Zurich/Genève 14,800 11,300 10,100
9 Fisch.Meier.Direkt AG 2* Zurich 14,251
10 FCB Leutenegger Krüll AG 7* Wallisellen 10,546 6,420 6,300
11 Contexta AG Berne 10,350 7,300 6,120
12 Alex Schmid AG 2* Zollikon 10.300
13 Honegger/von Matt Zurich 8,484 6,321 5,278
14 JWT + Hostettler + Fabrikant Zurich 8,341 7,971 6,450
15 Grendene, Ogilvy & Mather AG 8* Zurich 7,586 8,037 10,209
16 FAVO Basel 7,279 5,610 5,460
17 Lang Gysi Knoll Bern 7,150 6,750 5,480
18 Metzger Lehner Briccola AG Zollikon 5,900 6,000 5,800
19 GGK Zurich Zurich 5,400 5,200 5,600
20 Lesch + Frei 9* Zurich 5.061
21 COSMIC Zurich 4,900 4,500 7,100
22 Zogg.Kettiger.Gasser. / Trigon Zurich 4,600 4,880 5,505
23 GUYE & PARTNER Zurich 4,438 3,711 2,716
24 fkp & partner AG Dietikon/Abtwil 4,300 4,250 3,800
25 Erat, Thoma & Herzog Rorschach 4,120 3,543 3,160
26 OMD Switzerland 2* Zollikerberg 4,050
27 cR Seiler DDB Basel 3,860 3,217 2,820
28 John Schmid | TMP Arlesheim 3,400 4,160 5,034
29 Matter & Partner 10* Zurich 3,300 2,960 4,300
30 Sulzer, Sutter AG Zurich 3,362 3,082 3,165
31 Scotti Zurich 3,200 2,595 1,750
32 Bonaparte Zurich 3,100 3,560 3,367
33 Schneider, Berthoud Basel 2.942 3.024 2.871
34 Ottiger & Partner AG 9* Reussbühl 2,650
35 Polyconsult Bern AG / Polyconsult Basel AG Bern/Basel 2,600 3,665 2,927
36 Wyss & Partner AG Zurich 2,308 2,315 2,351
37 x HEADS Corporate Communication AG Zurich 2,230 1,521
38 S&W Werbeagentur BSW Baden-Dättwil 2,200 2,115 1,850
39 x ABC Publi Conseil SA Genève 2,000 1,889 1,531
40 TRIO Agence Conseil en Marketing et Publicité Lausanne 1,980 2,253 2,445
41 Synthèse SA Ecublens 1,400 1,200 1,240
42 Knaus & Knaus AG 9* Volketswil 1,200
43 Korolnik_Horak Werbeagentur AG Zurich 0.646 0.495
44 Cousin Thomas Zurich 0.500 0.570 0.500
x Means that the respective agencies did not have the figures reported for 1999 checked by a neutral auditor
1* Not comparable with previous year, The Media Edge new to the Group
2* No previous year's figure, as BSW member since 2000
3* Not comparable with previous year, Saatchi & Saatchi new in the group
4* Optimedia included in Publicis Zurich
5* Not comparable with previous year, Target Group new to the Group
6* Name change as of 1.1.01, formerly Lowe|GGK AG
7* Name change as of 1.4.00, formerly Bozell Leutenegger Krüll AG
8* Not comparable with previous year, as this time without WBO OgilvyOne (Fr. 3,370)
9* Prior-year figure not published
10* Start Matter & Partner as of 1.1.2000, formerly Benker, Steiner, Matter AG
1 Young & Rubicam Group Switzerland 1* 50,812 42,295 39,110
Advico Young & Rubicam AG Zurich 31,317 26,630 25,820
Burson-Marsteller Berne 9,870 8,465 6,370
The Media Edge 2* Zurich 1,617
Young & Rubicam BC Genève 8,008 7,200 6,920
2 Publicis Group Switzerland 3* 42,981 37,076 34,206
Publicis Zurich Zurich 33,108 32,097 30,233
Publicis Lausanne Lausanne 4,513 4,979 3,973
X Saatchi & Saatchi Nyon 5,360 5,055 4,270
Optimedia Schweiz AG 4* Zurich n.a.
3 McCann-Erickson Group Switzerland 5* 41,274
McCann-Erickson SA/AG Genève/Zurich 39,014 40,223 29,534
Target-Group AG 2* Zurich 2,260
4 Wirz Werbung AG Zurich 24.850 23.100 25.135
5 Lowe Lintas GGK 6* Zurich 20,338 14,300 11,200
6 EURO RSCG SWITZERLAND Group 18,376 17,784 17,342
EURO RSCG SWITZERLAND Zurich/Geneva 14.862 14.314 14.597
Catapult AG Zurich 3,514 3,470 2,745
7 IMPULS@TBWA AG Küsnacht 15,550 14,400 13,100
8 Grey Worldwide AG/SA Zurich/Genève 14,800 11,300 10,100
9 Fisch.Meier.Direkt AG 2* Zurich 14,251
10 FCB Leutenegger Krüll AG 7* Wallisellen 10,546 6,420 6,300
11 Contexta AG Berne 10,350 7,300 6,120
12 Alex Schmid AG 2* Zollikon 10.300
13 Honegger/von Matt Zurich 8,484 6,321 5,278
14 JWT + Hostettler + Fabrikant Zurich 8,341 7,971 6,450
15 Grendene, Ogilvy & Mather AG 8* Zurich 7,586 8,037 10,209
16 FAVO Basel 7,279 5,610 5,460
17 Lang Gysi Knoll Bern 7,150 6,750 5,480
18 Metzger Lehner Briccola AG Zollikon 5,900 6,000 5,800
19 GGK Zurich Zurich 5,400 5,200 5,600
20 Lesch + Frei 9* Zurich 5.061
21 COSMIC Zurich 4,900 4,500 7,100
22 Zogg.Kettiger.Gasser. / Trigon Zurich 4,600 4,880 5,505
23 GUYE & PARTNER Zurich 4,438 3,711 2,716
24 fkp & partner AG Dietikon/Abtwil 4,300 4,250 3,800
25 Erat, Thoma & Herzog Rorschach 4,120 3,543 3,160
26 OMD Switzerland 2* Zollikerberg 4,050
27 cR Seiler DDB Basel 3,860 3,217 2,820
28 John Schmid | TMP Arlesheim 3,400 4,160 5,034
29 Matter & Partner 10* Zurich 3,300 2,960 4,300
30 Sulzer, Sutter AG Zurich 3,362 3,082 3,165
31 Scotti Zurich 3,200 2,595 1,750
32 Bonaparte Zurich 3,100 3,560 3,367
33 Schneider, Berthoud Basel 2.942 3.024 2.871
34 Ottiger & Partner AG 9* Reussbühl 2,650
35 Polyconsult Bern AG / Polyconsult Basel AG Bern/Basel 2,600 3,665 2,927
36 Wyss & Partner AG Zurich 2,308 2,315 2,351
37 x HEADS Corporate Communication AG Zurich 2,230 1,521
38 S&W Werbeagentur BSW Baden-Dättwil 2,200 2,115 1,850
39 x ABC Publi Conseil SA Genève 2,000 1,889 1,531
40 TRIO Agence Conseil en Marketing et Publicité Lausanne 1,980 2,253 2,445
41 Synthèse SA Ecublens 1,400 1,200 1,240
42 Knaus & Knaus AG 9* Volketswil 1,200
43 Korolnik_Horak Werbeagentur AG Zurich 0.646 0.495
44 Cousin Thomas Zurich 0.500 0.570 0.500
x Means that the respective agencies did not have the figures reported for 1999 checked by a neutral auditor
1* Not comparable with previous year, The Media Edge new to the Group
2* No previous year's figure, as BSW member since 2000
3* Not comparable with previous year, Saatchi & Saatchi new in the group
4* Optimedia included in Publicis Zurich
5* Not comparable with previous year, Target Group new to the Group
6* Name change as of 1.1.01, formerly Lowe|GGK AG
7* Name change as of 1.4.00, formerly Bozell Leutenegger Krüll AG
8* Not comparable with previous year, as this time without WBO OgilvyOne (Fr. 3,370)
9* Prior-year figure not published
10* Start Matter & Partner as of 1.1.2000, formerly Benker, Steiner, Matter AG
