Brüngger Bachmann Dialog sends out the super beans for Toshiba
Toshiba Tec Switzerland's new B2B agency is called Brüngger Bachmann Dialog. The start of the partnership is marked by a number of initiatives aimed at generating sales calls.
Toshiba Tec Switzerland's new B2B agency is called Brüngger Bachmann Dialog. This was recently decided by the appliance manufacturer. The collaboration began with a number of measures to generate sales appointments. To this end, the Zurich agency developed an integrated campaign with the theme "Joint growth" and dramatized this with a new type of "super bean".
In an initial mailing, the target group is sent a package containing a bean branded by Toshiba. During the first visit, Toshiba's sales representatives bring the soil and a small plant pot. After a few weeks, the sales representatives have the opportunity to arrange a follow-up visit to inquire about the success of the jointly planted super bean.
The "seed bag" is accompanied by a landing page on which Toshiba Tec presents its printing and copying machines in terms of environmental compatibility. The mailings are followed up by specially trained call agents by telephone.
In addition to the mailing, banner and website, advertisements were designed for special interest titles, which also refer to the URL Superbohne.ch.
Responsible at Toshiba Tec Switzerland: Urs Stauffer (Head of Marketing) Simone Bachmann (Marketing Services) Stefan Jüngling (Product Management). Responsible at Brüngger Bachmann Dialog: Remo Bachmann (CD) Manuela Eigenmann (Art / Webdesign), Urs Obrist(Text). Daniel Brüngger / Christina Lipp / Liv Bianchet (consulting & production). Web programming Jürg Thomann / Dominik Janko (Isobar).
In an initial mailing, the target group is sent a package containing a bean branded by Toshiba. During the first visit, Toshiba's sales representatives bring the soil and a small plant pot. After a few weeks, the sales representatives have the opportunity to arrange a follow-up visit to inquire about the success of the jointly planted super bean.
The "seed bag" is accompanied by a landing page on which Toshiba Tec presents its printing and copying machines in terms of environmental compatibility. The mailings are followed up by specially trained call agents by telephone.
In addition to the mailing, banner and website, advertisements were designed for special interest titles, which also refer to the URL Superbohne.ch.
Responsible at Toshiba Tec Switzerland: Urs Stauffer (Head of Marketing) Simone Bachmann (Marketing Services) Stefan Jüngling (Product Management). Responsible at Brüngger Bachmann Dialog: Remo Bachmann (CD) Manuela Eigenmann (Art / Webdesign), Urs Obrist(Text). Daniel Brüngger / Christina Lipp / Liv Bianchet (consulting & production). Web programming Jürg Thomann / Dominik Janko (Isobar).
