Brüngger Bachmann Dialog wins the entire Saab Switzerland account

 The overall budget for dialog marketing and advertising for the GM subsidiary Saab Switzerland has been awarded to the dialog marketing agency Brüngger Bachmann Dialog in Zurich. GM Switzerland awarded the budget after a multi-stage pitch. The decisive factors for the decision were a clear strategy for the positioning of the brand in Switzerland, a surprising and fresh creation as well as the know-how in the field of CRM and dialog. The fact that the overall account went to an agency specializing in dialogue is due to the fact that the majority of communicative measures for Saab are located below the line, explains Arno Gunsch, Brand Director Saab Switzerland, in a statement from the agency.
The work of Brüngger Bachmann Dialog will become visible from February with a broad-based print campaign. Numerous dialog instruments will also be used for the Geneva Motor Show.
Responsible at Saab Switzerland:
Arno Gunsch (overall responsibility), Nathalie Busslinger and Mario Klaus. Responsible at Brüngger Bachmann Dialog: Daniel Brüngger (overall responsibility), Martin Steiner (strategy), Remo Bachmann (creation), Liv Bianchet and Noëmi Fretz (consulting), Manuela Eigenmann (art), Matthias Zimmermann (text), Martin Stauch (web design).