Brüngger Bachmann Dialog: Playing with building blocks for Toshiba

Brüngger Bachmann Dialog has developed a cross-media campaign for its client Toshiba Tec. The focus is on individually configurable copying and printing systems. To communicate Toshiba as a provider of multifunctional devices, the agency developed promotional flyers, product brochures, advertisements, POS and a website. The campaign's subjects are intended to present the assembly of an individual printer solution as child's play. The subjects are underpinned by the slogan "Created by you".
Responsible at Toshiba Tec Switzerland: Hans Schild (Managing Director), Simone Bachmann (Marketing), Stefan Jüngling (Product Management). Responsible at Brüngger Bachmann Dialog: Remo Bachmann (CD), Manuela Eigenmann (Art / Webdesign), Jakob Schmid(Text), Christina Lipp / Margot Vögele(Strategy & Consulting). BYJLD (Litho).
Toshiba campaign overview