Breel Embolo as Chiefs ambassador
Under the slogan «It’s that easy…,» Swiss functional food manufacturer Chiefs is launching a broad-based campaign for its Chiefs Milk Protein Drinks on January 22, 2016. Breel Embolo is the campaign’s spokesperson.
The campaign is running throughout Switzerland in print media such as 20 Minuten, but also via online and social media channels. It is accompanied by a major tasting campaign at Coop. In parallel, Chiefs is launching a PR campaign. The overall campaign was conceived and realized in close collaboration between Chiefs, the advertising agency Zeitgeist Kommunikations, and the PR agency Ferris Bühler Communications. The focus is on brand awareness and the development of the new Chiefs imagery, in which the ambassadors and Chiefs Milk Protein Drinks are the "heroes".
Under the guiding idea "So simple...", a fresh, dynamic design concept was developed for this testimonial campaign that appeals to different age groups and thus a broad target group. At the beginning of January, the numerous Chiefs ambassadors were staged as part of a shoot.
Responsible at Chiefs: Ramon Koss (Market Development). Responsible at Zeitgeist Kommunikations: Brigitte Naschberger (Senior Account Director | Overall Responsibility), Sebastian Hugelshofer, (Creative Director), Marc Gühne (Art Director), Lisa Pohlhammer (Graphic Design), Urs Zwyssig (Text), Isabella Schwarz (Text). Visuals: Gerry Ebner (photography), Corinne Stehli (film), Trixer (3D animation). Responsible at Ferris Bühler Communications: Ferris Bühler (Senior Consultant), Larissa Eichin (Junior Consultant).
