Brandsoul: Celebration of the Jacobs Foundation anniversary
To celebrate the Jacobs Foundation’s 25th anniversary, the Brandsoul agency organized a big family festival that included a world record for «chocolate.».
Strengthening children and young people! That is the declared goal of the Jacobs Foundation. With this in mind, the Jacobs Foundation focused on children and their families as part of its anniversary. Brandsoul coordinated a multifaceted day event for this purpose, which not only provided a lot of fun and good humor for the guests, but at the same time informed them about the projects and the commitment of the foundation. Brandsoul was responsible for the entire production. The festivities took place on September 28, 2014 at Puls5 in Zurich West.
The Jacobs Foundation is a globally active foundation in the field of child and youth development. The entrepreneur Klaus J. Jacobs founded it in Zurich in 1989. The Jacobs Foundation supports research projects, intervention programs and scientific institutions with an annual budget of around 40 million Swiss francs. On the occasion of its 25th anniversary, the Jacobs Foundation celebrated a colorful family party with children, young people and parents.
More than 3,000 young and old spectators accepted the Foundation's invitation to Puls5 and were enthralled by numerous attractions: performances by the cult children's bands "Tischbombe" and "Schtärneföifi," clown Cinella, presenter Kiki Maeder, and a huge play and action area dedicated to the Foundation's projects for the development of children and young people ensured plenty of good cheer. As a highlight, the spectators were able to witness live how a 25-meter-long chocolate sculpture was built, which was officially crowned as a world record by Guinness World Records in the afternoon.
