Brandpulse: Switzerland-wide unique design for Credit Suisse Maestro cards
Brandpulse created the new design of the Maestro cards for Credit Suisse. The new cards are characterized by the vertical format design, introduced for the first time by a bank in Switzerland.
The new card design thus addresses the behavior of customers at the payment terminal, where cards are inserted lengthwise. In this way, the Credit Suisse logo remains visible and legible even when the cards are inserted. The new design of the Maestro cards is being introduced as part of the launch of the contactless function, which makes payment with the debit card more convenient and faster, especially for small amounts.
