Brandpulse: Branding for the Novis Vita Juicer
Novissa has developed a multifunctional juicer, which will be available in stores worldwide from May. Brandpulse was commissioned with the brand development for the new appliance.
Brandpulse developed the brand strategy and positioning for the new kitchen appliance brand, created the brand design and a creative concept, and implemented both. So that distributors could get to know the new household appliance in the premium segment, Brandpulse designed a sales presentation and subsequently an end-user brochure. For the demonstration at the POS, Brandpulse produced an animated film.
In addition, Designculture, which is part of the Brandpulse Group, developed an exhibition stand, POS displays and a representative case, which was set up for the first time at the Ambiente trade fair in Frankfurt. The development of the website with its own "juice app" (tips and recipes for buyers of the device, who can join a user club in this way) round off the measures.
