Brand Refresh for Carl F. Bucherer
Together with the Carl F. Bucherer team, Meta Design has taken the traditional brand back to its roots, readjusted it and staged it.
Benjamin Gilgen, Managing Director of MetaDesign: "Carl F. Bucherer captivates with a unique combination of heritage, independence and craftsmanship. The further developed brand identity carries this profile even more consistently and self-confidently to the outside world. For Meta Design, it is a privilege and a wonderful task to accompany such a traditional Swiss brand into the future."
Carl F. Bucherer was founded in Lucerne in 1888 and is one of the most distinguished brands in "Haute Horlogerie". The watchmaking masterpieces embody cosmopolitan esprit, a pioneering will to freedom and outstanding savoir-faire. Meta Design has taken the traditional brand back to its roots and restaged it. Differentiating brand assets, such as the entrepreneurial free spirit or Lucerne as a cultural and historical center of attraction with international appeal, give the brand a strong foundation. Origin and ambition become tangible.
The new image is just as defining as the identity. The elemental power of Central Switzerland is staged as a supporting element of the visual world. The consistent use of the color gold and the "minimal baroque" twist underscore the exclusive character. Sascha Moeri, Chief Executive Officer of Carl F. Bucherer: "Uncompromising quality, independence and passion for the art of watchmaking: three values that have grown over our 125-year history and will continue to be a strong basis for the success of our manufacture in the future. The appearance makes tangible what we have always been: An exclusive brand for watch enthusiasts that combines passion, style and sophistication in a sensational way."
