Brand Affairs wins the mandate for the Collège & Lycée Saint- Charles
Brand Affairs has been tasked with developing the national and international market positioning, as well as the strategic and operational communications, for the renowned private school Collège & Lycée Saint-Charles.
The private school in Porrentruy JU has been in existence for 120 years. To mark its anniversary, the tradition-rich College & Lycée Saint-Charles is undergoing a repositioning. With a new offer, a new appearance and a new orientation, it wants to combine tradition, modernity and work ethics.
Brand Affairs supports the school in strategic questions regarding appearance, differentiation, identity and overall communication in German, French and English. The marketing mix, which takes into account digital and direct marketing in addition to traditional communication, is also designed and implemented by the Brand Affairs team.
The institution's new image is designed to appeal to target groups at home and abroad, with the main focus on Switzerland, Germany and France. In line with the anniversary, the entire alumni database of the Collège & Lycée Saint-Charles has also been restructured for the full networking of students.
